Hi, I'm Natalie

About Me

A consultant passionate about the intersection of design, technology, and data.

I am a consultant with over a decade of experience in academic, B2B, and B2C marketing strategy. I believe powerful solutions to the problems we face can be found at the intersection of design, technology, and data. Currently leading strategic planning to achieve significant growth for universities across the country.

My Experience

Marketing and Education Consultant  – 2023 | present
EdDisruption

Founder of EdDisruption, a provider of higher education marketing and education innovation consulting. With over a decade of experience working with universities, I am able to offer non-profits with strategic marketing, communications, branding, and education solutions.

Marketing Strategist – 2021 | 2023
VisionPoint Marketing

Author of strategies to help universities understand their positioning and goals, and improve their standing through integrated marketing planning and optimization. I work to identify the right audiences and differentiating positioning for clients through extensive research and ideation.

– Led campaign strategy for dozens of clients, focused on identifying the ideal design, messaging, and targeting approaches for ROI, market differentiation, and authenticity.
– Led 7+ complete rebranding strategies for universities across the nation, including a large university system.
– Spearheaded efforts to develop new and improve current processes to help the team advance its research capabilities and strategy offerings.

Digital Marketing & Communications Manager – 2015 | 2021
Rochester Institute of Technology, Golisano Institute for Sustainability

Primary strategist, leader, and implementer of marketing for the institute. I led efforts to ensure this B2B and education institute was known as a leader in the fields of remanufacturing, industry 4.0, and sustainable food systems through lead cultivation and positioning strategy.

– Strategized and managed implementation of a blog and email newsletter to boost SEO and attract leads.
– Revitalized web presence and communications strategy to improve understandability of complex offerings.
– Led lead-generation and engagement efforts utilizing strategic landing pages, advertisements, and cold calling.

Marketing Manager (Freelance)
NuNee – 2018 | 2020

Led the development and implementation of a brand and marketing strategy for a medical device startup.

– Launched an e-commerce web, email, and advertising strategy to build a customer base from the ground up, resulting in over 700 orders.

Sr. Digital Media Specialist – 2011 | 2015
Rochester Institute of Technology, Development and Alumni Relations

Managed social media, email marketing, and webinars for all university alumni—an audience of over 140,000.

– Strategized and implemented web and social media plans to re-engage thousands of lost constituents.
– Designed and created responsive email newsletter, which won a CASE Gold award for design and content.
– Strategized, implemented, and managed webinar program, which attracted up to 200 people per week.

Technical Skills

Photoshop
80%
Illustrator
70%
Premiere Pro
65%
HTML & CSS
90%
Data Studio
85%
Tag Manager
80%
CRM
70%
Microsoft Project
75%

My Education

M.B.A., Entrepreneurship – 2020
Rochester Institute of Technology

Rochester, NY

Bachelor of Science, New Media Marketing – 2011
Rochester Institute of Technology

Rochester, NY